Thursday, August 12, 2010

Oral Contraceptives For Men!

Today's ad-making event finally breathed fresh air into this about-to-go-extinct blog!

We had to select one of the four categories - tobacco, alcohol, oral contraceptives and guns - to make a surrogate ad of. For all those who had the sanity enough to not opt for a course in Business Management, I'll lay out the concept of surrogate advertising in simple terms.

We can't show an ad for a product category X. So, we choose to make a product of category Y of the same brand name and promote it on mass media. By this we expose the consumers to the brand and build associations we want to build. Classic examples are McDowell's Soda, Seagram's Royal Stag Mega Music, Bacardi Blast, Red & White Bravery Awards.

Back to the event. We brainstormed, conceptualised, shot, searched for relevant videos and images on the web, splitted the videos, arranged and joined the pieces together IN ONE HOUR. The result wasn't the most technologically sophisticated ad of the world but we hope the message got conveyed. There simply wasn't any time for it. No sexy models. No expert camerapersons. No geeks on the computer. We did it all ourselves.

Remember, the product is "Guardian Angel Oral Contraceptives FOR MEN' and we make an ad for 'Guardian Angel Helmets'.

Some nuances might get lost in the first viewing. A repeat-viewing would essentially bring forward the subtleties. Voila!


Team: The Achmeds - We keel you! [Abhishek Dassani, Abhishek Joshi, Varun Kumar Gupta]
Tagline: We do not believe in taglines.
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33 comments:

  1. kapsAugust 12, 2010 at 10:29 AM

    DUDE...YOU RIDE EVERYDAY...LOL :P
    Anyways....nice concept but it stops abruptly in the end

    ReplyDelete
  2. little devilAugust 12, 2010 at 6:58 PM

    great concept. great lines. bilkul apt.
    u got talent dear.
    u excel at everything.
    great job.
    wish u have a great ride.

    ReplyDelete
  3. viciousAugust 13, 2010 at 12:24 AM

    awesomeeeeeeeeeeee man !!!
    bus jis bande helmet utaari ..usse thoda aur jor se dialogue bolna chahiye tha :P

    ReplyDelete
  4. MangoManAugust 13, 2010 at 12:26 AM

    @ Kaps: :D Kaash!! :P Ya i know, but there was absolutely no time. Brainstorming took 30 mins and the rest had to be done in half hour!!

    ReplyDelete
  5. MangoManAugust 13, 2010 at 12:28 AM

    @ Devil: :D :D Haan haan tujhe to achi lagegi hi...devil jo thehri!! thanks a lot baby...ur appreciation means the world to me!!

    ReplyDelete
  6. MangoManAugust 13, 2010 at 12:29 AM

    @ vicious: Thanks!! wo banda main hun!! Toh feedback direct pahuch gaya mujh tak!! (:

    ReplyDelete
  7. DipaAugust 13, 2010 at 1:53 PM

    Its hard to make a ad product Y for a already product X..than to create a whole new product ad.
    Liked the concept. In one hour?? Thats great!
    Was there a time limit? It could have been a lil longer...

    ReplyDelete
  8. MangoManAugust 13, 2010 at 3:04 PM

    Thanks!! Could have been longer but we didn't have time to shoot and mix. It was a one-hour competition!

    ReplyDelete
  9. Abhishek JoshiAugust 13, 2010 at 3:10 PM

    And we downloaded Windows Movie Maker, installed it, AND ran it to make this video. Apart from coming up with the idea, executing it and running to the organizers to submit it. :D Good job, VKG!

    ReplyDelete
  10. MangoManAugust 13, 2010 at 3:12 PM

    Exactly!! One hell of an hour!!

    Good job, Joshi and Dassani!

    ReplyDelete
  11. AnonymousAugust 16, 2010 at 9:49 AM

    Very differently executed. And in just one hour you say? Nice! (:
    But I did feel that it ended quite abruptly...

    ReplyDelete
  12. AkshharAugust 20, 2010 at 9:01 PM

    Freakin' awesome. Helmet ke through gandi chijen becho. jiyo mere marketing ke laal.

    ReplyDelete
  13. nilanjanaAugust 20, 2010 at 9:03 PM

    And now advertising as well. Hats off, creative genius!!!

    ReplyDelete
  14. MangoManAugust 20, 2010 at 9:10 PM

    @ Mr. China: 哎呀，谢谢！

    ReplyDelete
  15. MangoManAugust 20, 2010 at 9:12 PM

    @ Choco: Thanks! (: Ya, the end was abrupt indeed but there wasn't any time left to smoothen. We literally ran from the hostels to submit! :D

    ReplyDelete
  16. MangoManAugust 20, 2010 at 9:13 PM

    @ Akshhar: Bhai, yahi toh kaam hai ab!! :P

    ReplyDelete
  17. MangoManAugust 20, 2010 at 9:13 PM

    @ Nila: Gee, thanks! *blush*

    ReplyDelete
  18. little devilAugust 20, 2010 at 9:59 PM

    blush. hey bhagwaan

    ReplyDelete
  19. MangoManAugust 21, 2010 at 1:38 AM

    toh?

    ReplyDelete
  20. little devilAugust 21, 2010 at 2:01 AM

    aise to kabhi blush nahi karta. achaanak. maajra kya hai?

    ReplyDelete
  21. UnknownAugust 31, 2010 at 11:24 PM

    wuhoooo....de taali....sahi maal tha be...

    ReplyDelete
  22. SapnaSeptember 1, 2010 at 12:32 AM

    This is why B-schoolers rock. Hit hai hit...

    ReplyDelete
  23. MangoManSeptember 1, 2010 at 12:47 PM

    @ devil: Main bhola bhala insan...ab sharam aa hi jaati hai toh main kya karun??

    ReplyDelete
  24. Shyam BhagatSeptember 16, 2010 at 6:13 PM

    Not 'not expected' from you. Creativity knows no bounds and you demonstrated that. One hour was a very strict deadline.

    ReplyDelete
  25. UnknownSeptember 18, 2010 at 11:48 AM

    haha, clever. It was expected of you.

    ReplyDelete
  26. MangoManSeptember 18, 2010 at 4:56 PM

    @ Shyam Sir: Thank you, Sir. It sure was.

    ReplyDelete
  27. MangoManSeptember 18, 2010 at 4:56 PM

    @ Prajakta: :D Achcha?

    ReplyDelete
  28. UnknownSeptember 30, 2010 at 1:07 PM

    Sahiiiii...helmet and oral contraceptives....social message de diya aapne maze maze mein...maza aa gaya...

    ReplyDelete
  29. MangoManSeptember 30, 2010 at 3:01 PM

    Bas, mission accomplished!!

    ReplyDelete
  30. UnknownOctober 15, 2010 at 5:36 AM

    hehe...cheeky bastard. par oral hi kyu?

    ReplyDelete
  31. MangoManOctober 15, 2010 at 1:28 PM

    Kyuki it was specified in the rules :P

    ReplyDelete
  32. UnknownNovember 29, 2010 at 1:21 PM

    That little bug called creativity. Implementation could have been a bit better but ideation 10/10

    ReplyDelete
  33. MangoManNovember 29, 2010 at 10:56 PM

    Thanks, DP. I totally agree on the implementation part. But we didn't really have time.

    ReplyDelete

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